JENNY PARKHURST DESIGN

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JENNY PARKHURST DESIGN |

MEET THE

 client

Jenny Parkhurst is an artist and interior designer who blends functionality with beauty to create spaces and artwork that feel personal, serene, and timeless. After pivoting from her successful retail store, The Back Porch Mercantile, to focus full-time on her art and interior design business, Jenny needed a brand that reflected this new chapter of her creative journey.

Jenny’s previous branding was deeply tied to her retail business, but her new focus on design and custom art called for a shift in how her brand communicated her expertise. She needed a fresh visual identity and messaging that captured her whimsical, elegant style while resonating with her audience of design-conscious women.

SCOPE OF WORK

Branding

Knoxville, TN

Interior Design

Artist

Creative Entrepreneur

Our Solution

We partnered closely with Jenny to craft a brand that honored her artistic roots and embraced her new endeavors. The process started with a deep dive into her story, values, and vision for Jenny Parkhurst Designs. From there, we focused on developing:

A Refined Logo: Representing growth and creativity, the new logo blends sophistication with a whimsical touch, embodying Jenny’s aesthetic.

Brand Messaging: We created a tone of voice that is elegant yet approachable, mirroring Jenny’s personality and design philosophy.

Visual Identity: A cohesive color palette and design elements that reflect the natural materials and pops of color she incorporates into her work.

The new brand brought Jenny’s vision to life, positioning her as a leader in both art and design. The cohesive branding resonates with her ideal audience—women who value beauty, storytelling, and personalization. Jenny Parkhurst Designs now serves as a foundation for her growth, from custom art commissions to expanding her interior design services.

WHAT OUR CLIENTS ARE SAYING

  • Hannah is incredible!! She is so talented, creative and smart!! She took my vision for marketing and branding for my business and made it even better than I could have imagined. I would recommend her to anyone!

  • Smart, creative, and understanding. They "get" the challenges of being a woman-owned, small business! I highly recommend.

  • I have a small skincare practice in Jersey City, NJ and I hired Hannah to help me launch my website as well as social media content. Hannah is so talented, well organized, responsive and helpful. I highly recommend her to help you launch or grow your brand

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 We don’t believe in cookie-cutter solutions. We create strategies and designs as unique as the people behind the businesses. Whether you’re starting fresh or refining your brand, we’re here to craft a digital presence that feels authentic, stands out, and connects deeply with your audience.

It’s time to take your brand to the next level with designs and strategies that leave a lasting impression.

Let's Work Together!

Ready to get started?

Let’s build something unforgettable.